Effective Date: January 30, 2024
Introduction
Eyesight Matters Inc. (“we” or “us”) is committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, https://www.eyesightmatters.com (“Website”), and use our services.
What Information Do We Collect?
We collect the following types of personal information from you:
Information you provide directly: This includes information you enter when you create an account, subscribe to our newsletter, make a purchase, contact us, or participate in other activities on the Website. This may include your name, email address, mailing address, phone number, payment information, and any other information you choose to provide.
Information collected automatically: When you visit the Website, we may automatically collect certain information about your device and your browsing activity. This information may include your IP address, browser type, operating system, referring pages, visited pages, time spent on the Website, and other similar information. We may also collect information about your interactions with our emails, such as whether you open them and click on any links.
Information from third-party sources: We may obtain information about you from third-party sources, such as social media platforms and marketing partners. This information may include your name, email address, demographic information, and interests.
How Do We Use Your Information?
We use your personal information for the following purposes:
- To provide and operate the Website and our services
- To send you newsletters and other marketing materials with your consent
- To personalize your experience on the Website
- To process your orders and payments
- To respond to your inquiries and requests
- To improve the Website and our services
- To analyze your use of the Website and our services
- To comply with legal requirements
- Cookies and Similar Technologies
We use cookies, web beacons, and other similar technologies to track your activity on the Website and to hold certain information about your preferences. Cookies are small files that are downloaded to your device when you visit a website. They allow us to recognize your device and collect information, such as your browsing history on the Website, your preferences, and your actions on the Website.
Essential cookies: These cookies are necessary for the Website to function properly. They allow you to navigate the Website and use its features, such as accessing secure areas.
Performance cookies: These cookies collect information about how you use the Website, such as the pages you visit and the links you click. They help us understand how users are interacting with the Website so that we can improve it.
Functional cookies: These cookies allow us to remember your preferences and settings, such as your language preference and location. They help us personalize your experience on the Website.
Targeting cookies: These cookies are used to deliver targeted advertising to you. They track your browsing activity across different websites and build a profile of your interests. This allows advertisers to show you ads that are more likely to be relevant to you.
You can control how cookies are used on your device by adjusting your browser settings. You can choose to accept all cookies, reject all cookies, or be notified when a cookie is being set. Please note that if you reject or disable cookies, some of the Website’s features may not work properly.
Retargeting Pixels
We may also use retargeting pixels, which are small pieces of code that are placed on our Website and other websites. These pixels allow us to track your activity across different websites and build a profile of your interests. This allows us to show you targeted advertising on other websites. You can opt out of retargeting by following the instructions provided by the specific advertiser.
Legal Basis for Processing Personal Data
We adhere to the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. By signing up for our newsletter, you provide consent for us to process your personal data for the purposes outlined herein.
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Service to you, including, but not limited to, your name, email address, and browsing behavior on our Service.
Cookies and Usage Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. These are used for retargeting pixels and Cookies from third-party services such as Google, Facebook, Instagram, YouTube, TikTok, and other platforms to provide personalized advertising and to analyze the use of our Service.
Data Retention and Deletion
We retain your data as long as you are actively engaged with our newsletter. Should you become inactive, we will remove your information from our database. You have the right to request the deletion of your data at any time by contacting us at privacy@eyesightmatters.com.
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction. If you do not consent to such transfer, please do not sign up for the newsletter or request the removal of your data.
Your Data Protection Rights Under GDPR and CCPA
You are entitled to the following rights:
- The right to access, update or delete the information we have on you.
- The right of rectification if that information is inaccurate or incomplete.
- The right to object to our processing of your Personal Data.
- The right of restriction.
- The right to data portability.
- The right to withdraw consent.
Marketing Communications
By signing up for our newsletter, you agree to receive periodic newsletters that may include special offers and promotions from our affiliates. We do not sell your data to third parties.
Contact Us
For any privacy-related concerns, please contact us at:
Email: privacy@eyesightmatters.com
Address: 1150 Nw 72nd Ave Tower 1 Ste 455 #165, Miami, Florida 33126, United States of America
Please contact us if you have any questions about our Privacy Policy or the information we hold about you.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
