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The Pure Vision Method™ Editorial Process

Last Reviewed: January 16, 2020

Trust is earned. One of the best ways to gain trust is - transparency. So let's outline how Eyesight Matters™ and the Pure Vision Method™ ensure that our content is sound, scientifically accurate, and most importantly - useful for you.

There is so much health and eye health information on the Internet. But most of it is just regurgitated information. So for most people it's difficult to sort through the noise and find trustworthy and relevant information. The Internet is overwhelming to most users.

So Eyesight Matters™ and the Pure Vision Method™ are changing that. We make it easy for you to get exactly what you need. We publish health information that is backed by science and break it down. We make the research gibberish easy to understand and accessible for you and your loved one.

To achieve that, our first principle is to see your - the reader's - perspective. We take complicated research findings and make the easy to understand. We strive to simplify things. We take the jargon and make it easy to follow and implement in your life.

So we take fact-based research about your vision and health and make it actionable. We are here for you, so you have confidence in the information you get.

In our content and programs, we help you to address your vision problems with your whole being in mind. For us, your vision problems are connected to your health and lifestyle. Because that's what the research shows - vision problems are a related to your overall health and well-being.

We call this the "Triangle of Sight".

Research shows that vision problems happen in the mind, in your body's chemistry, and in your body's physical structure. It's about your mind, your emotions, your nutrition, your toxicity, your physical health, and of course partly in your eyes.

That's why our articles cover all these areas of your overall health.

Now, everyone's journey is different. But every client will have to look at all these areas to improve their vision. It's the nature of how vision really works.

So we are here for you every step of the way.

Our Mission

We are striving to make glasses, contact lenses, eye surgery, and eye drops unnecessary by 2030.

Our Content Creation Process

To ensure that our content is factually accurate and scientifically sound, we follow a strict 8 step process:

  1. Research all the studies available on the subject
  2. Write the article
  3. Edit the text to make it easier to understand and follow
  4. Medical Review by our panel of experts
  5. Fact check everything
  6. Edit the article once again to replace jargon with easy-to-understand language
  7. Publish the article
  8. Review and update articles as new studies become available.

Accuracy and the science are essential!

Through that process you get comprehensive, unbiased, honest and up-to-date information. Plus, you only get content that is inspiring and actionable for you and your loved ones.

Our Team of Medical Experts

Every piece of content on the Pure Vision Method™ website is fact-checked and reviewed. From eye specialists to dieticians, from psychologist to chiropractors. We use a group of well-vetted professionals to support our in-house writing team.

Our Robust Review Process

All our content is fact-checked and reviewed. We have a panel of experts for within the field to help us with that. So our editorial process helps to ensure that our articles are factually accurate and cover all the necessary science behind it. These reviews also help to add another dimension to the content and make it more user-friendly and actionable.

Our References, Sources, and Citations

When it comes to source and citations, we are strict. We will only use properly published, scientific studies and medical journals as the bases of our fact-checking. We never use anecdotal evidence.

All articles are based on studies, scientific papers and statistic. Each article has a research section at the bottom of the article, so you can always check the references for yourself.

Staying Current

Our editorial team is always on the look-out for changes and new research coming up in the vision and health spaces. We regularly update our articles to reflect new research findings and to add new information as it becomes available.

So when you read our content, you can rest assured that the information you are getting is up-to-date and the based on the latest findings.

Our Style and Voice

While the topics we cover are serious for most readers, our voice is meant to be light and conversational. We want you to understand and use the information, not having to translate it.

Academic language has it's place - in academia. We focus on easy readability and conversational language, so it's easier to understand complex topics.

Empathy Always

We always have sympathy for your situation. We always consider the reader's point of view. We always think about how you feel.

So we are on your site.

But sometimes we need to put things in a bit of a tough-love way. Sometimes our readers need to wake up. So it's our duty to shake you up when necessary.

Sometimes a warm and cozy way will make things worse. So we are always empathetic to your situation. We always put your needs first. But that requires us to use some direct, confrontational style of conversation from time to time.

That's still our user-centric approach. We love you for who you are. We just need to shake you up a bit when the situation calls for it.

Your Feedback Is Welcome

This site is for you! We want you to have the best experience we can possibly create for you. And sometimes, we need the tough-love from you.

If you have concrete ideas about how we can do things better, let us know!

Be direct, but be nice!

We put our hearts and souls into this site and the content, so help us to improve. Just be nice!

Criticism is better received when it's packaged in a nice way. Blatant attacks and insults will obviously not get an ear or a response.

If you have any questions, get in touch. If you have issue with the site, let us know. If you think a piece of content is inaccurate, contact us. It's very easy, just visit this page.

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