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This privacy statement describes how collects and uses your personal information. The privacy practices of this company have been certified by Trust Guard for compliance with our Privacy Certification Requirements.

Privacy Concerns

Eyesight Matters Inc
2885 Sanford Ave SW #10001
Grandville, MI, 49418
United States of America
Phone: +1 (844) 230.63.83
ABN: 35 147 952 994
ACN: 147 952 994

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Effective on May 10, 2017

This privacy statement describes how Eyesight Matters Inc (ABN: 35 147 952 994) collects and uses the personal information you provide on our Web site:

It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

Eyesight Matters Inc has been awarded Trust Guard's Privacy Seal signifying that this privacy policy and practices have been reviewed by Trust Guard for compliance with Trust Guard's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. Trust Guard's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at

If you are not satisfied with our response you can contact Trust Guard here.

The Trust Guard program covers only information that is collected through this Web site, and does not cover information that may be collected through software downloaded from the site.

Collection and Use of Personal Information

We collect the following personal information from you:

  • Contact Information such as name, email address, mailing address, phone number
  • Billing Information such as credit card number, and billing address
  • Financial Information such as bank or brokerage account numbers, types of investments
  • Unique Identifiers such as user name, account number, password
  • Preferences Information you provide such as product or content interests, or communication or marketing preferences
  • Usage activity about how you interact with us such as purchase history, what content you viewed, and which areas of our site you visited.
  • Health or Medical Information such as prescription information

We also collect the following information from you:

  • Demographic information such as household income, age, education, gender, interests, and zip code

As is true of most Web sites, we automatically gather information about your computer such as your IP address, browser type, referring/exit pages, and operating system.

We use this information to:

  • Fulfill your order
  • Send you an order confirmation
  • Assess your needs to determine suitable products or services
  • Send you requested product or service information
  • Send product updates or warranty information
  • Respond to customer service requests
  • Administer your account
  • Send you a newsletter
  • Send you marketing communications
  • Administer contests and sweepstakes you entered, and notify you if you won
  • Improve our Web site and marketing efforts
  • Conduct research and analysis
  • Respond to your questions and concerns
  • Display content based upon your interests
  • Facilitate your transactions with other users


You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us at

Social Networks

We enable you to create a profile, and share information such as messages, photos, and videos with others within your network. We cannot control the actions of others with whom you may choose to share your pages and information. Also we cannot guarantee that the content you post on our site will not be viewed by others outside your network.

Information Obtained from Third Parties

If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

Disclosure to Third Parties

We will share your information with third parties only in the ways that are described in this privacy statement.

We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may disclose your personal information

  • as required by law, such as to comply with a subpoena, or similar legal process
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request,
  • if Eyesight Matters Inc is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information,
  • to any other third party with your prior consent to do so.

We make your contact information available to other users involved in the sale or purchase of items listed on this site to complete the sale transaction.


If you choose to use PayPal to finalize and pay for your order, you will provide your credit card number, directly to PayPal. PayPal's privacy policy will apply to the information you provide on the PayPal Web site.


If you choose to use Amazon to finalize and pay for your order, you will provide your credit card number, directly to Amazon. Amazon's privacy policy will apply to the information you provide on Amazon's Web site

Third Party E-Commerce Solutions Provider

Our shopping cart is hosted by our e-commerce solutions provider. They host our ordering system, and collect your billing information directly from you for the purpose of processing your order. This company does not use this information for any other purpose. Website Custom Audience Advertising (short: WCA):

Facebook allows advertisers to use Custom Audiences for advertising campaigns. This is comprised of a list of website visitors that have indicated an interest in our products and services on our website.

A custom audience is a list of visitors that submitted their contact information on our website with the intent of receiving information about our products and services.

Custom Audiences do not include an person who has solely contact us through our means of contact on the website. It only includes contact details of visitors that have requested free or paid materials on our website.

Should you wish to be excluded from Advertising campaigns through WCA on, please contact in the following way:

Compose an email addressed to with your name and email address that you wish to remove in the email body text and the subject line "WCA Opt-Out". Then send that email to us.

Eyesight Matters Inc support staff will forward your information to requesting to exclude you from any future advertising campaigns based on WCA. Analytics

To understand user behaviour on our website better, we have the tracking code of Analytics installed on the pages of our website.

With that code uses Cookie technology to track user behaviour to support Display Advertising through the DoubleClick network. We allow that technology to be used in conjunction with the analytics code because it allows us to advanced features of the Google Analytics platform that provides us enhanced understanding of our website visitors.

Furthermore it allows us to use advertising technology that is demographically tailored for the visitors of our website, which includes features such as Remarketing via advertising, Impression Reporting within the Google Display Network, Reporting of Demographics and Interests within Analytics, and access to the Campaign Manager in DoubleClick.

When we advertise on the internet using Remarketing with Google Analytics, the following points are to be aware of:

Using this technology allows third-party advertising vendors like to display our advertisements on websites across the internet. To achieve that uses first-party Cookie technology such as the Analytics cookie, as well as third-party cookies, such as the DoubleClick cookie.

That allows present and optimize advertisements based on a users interests and past website visits.

When we implement Google Analytics Demographics and Interest Reporting the following happens:

To be able to analyze and report how our advertising and your interactions such as how often an ad is displayed to a user, how effective advertising campaigns are, and how impressions of advertisings and your interactions with the implemented advertising services relate to the visits to our website, our company and vendors, like, use first-party cookie technology, such as the Google Analytics cookie, and third-party cookie technology, such as the DoubleClick cookie.

We may use Google Analytics Demographics and Interest Reporting for which we would use data from's interest database or third-party audience data, such as interests, gender, and age, to serve advertising to you.

You have the right and option to opt-out of Google Analytics for the Web and Google Analytics For Display Advertising at:

You can customize and/or opt-out of Google Analytics for Display Advertising at:
Retargeting Advertising and Persistent Identifiers:

We may use different types of advertising on our own website as well as third-party websites by using products and services offered through advertising vendors.

You may get advertisements served based on your name and email address that you have provided to us on our website or through a third-party service. The advertisements may include, but are not limited to, email submission on our website, geographic information about your location when you visited our site and/or submitted your email address, search terms you used to find our website, contextual advertising, tracking pixels and pixel technology in general, cookie technology including but not limited to anonymous cookies, persistent identifiers, behavioural advertising, and/or retargeting advertising.

This form of advertising is tailored to the specific visitor on our site. The advertising served to that visitor may appear on websites and other media including but not limited to display advertising, pop up advertisements and advertisements delivered in mobile browsers.

These ads are presented automatically by automated systems based on the interests relevant to the user on content that relates to the interest or context, based on what content or Website the individual is visiting.

It is beyond the scope of our company to inquire what third-party companies do with data they collect once a user leaves our website. We may share data about website visitors with third-parties to process orders, for third-party analytics, and for marketing and advertising purposes.

When website visitors and/or clients submit inquiries by email or support ticket, we use the submitted reply-to email to respond. We do not share any of that information knowingly with any third-party. It is outside of our control, if ISPs, Email Service Providers, and/or government agencies invade the privacy of email communications.

Voluntary Surveys: We do conduct and encourage to participate in random customer surveys which allow us to create and improve our products and services.

The collected data maybe merged with Demographic data we have on file about our customers to increase the scope of the collected data (including but not limited to age, gender, location). The information is then used to create or improve products and services. Non-personal information may be shared with third-parties.

Special Cases: The privacy policy outlined herein is how our company uses personal information collected on our website. The ways and means to opt-out of collecting the personal data are outlined within this Privacy Policy, no further options to opt-out are available.

We may provide information about website users in special cases to our discretion and if we believe reasonable to: law enforcement agencies, credit agencies, collection agencies, merchant database agencies, or to comply with laws such as the Child Online Privacy Act, the Electronic Communications Privacy Act, regulations, governmental or legal requests for information. We may use the information we hold in necessary cases to identify, contact, or take legal action against someone who may have violated our Acceptable Use Policy, or Terms of Service, or any other policy or agreement; to operate our Company properly, or to protect our Company and our customers and clients.
Your California Privacy Rights

California Law SB 27 gives you the right to request how we shared information about you and your family with third-parties for marketing purposes during the previous calendar year. You have the right to submit one such request per year.

To file such request, contact our company through the Contact Us Page on our website with the subject line "California Privacy Rights Request". You must include your name, address, and email address. Our response time for such request is 30 days.

Children's Privacy: It is our strict company policy to comply and uphold children's privacy on the internet in accordance with the Children's Online Privacy Protection Act 1998 and all other applicable laws. Thus our website is for persons 18 years and older only.


Tracking Technologies

We or a third party contracted by us may use technologies such as cookies, Web beacons, or scripts to gather information about how you and others interact with our Web site. For example,
we will know how many users access a specific areas or features within our site and which links or ads they clicked on. We use this aggregated information to understand and optimize how our site is used, improve our marketing efforts, and provide content and features that are of interest to you.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can contact us at

We provide two means for you to make a purchase on our site. You can either use our order form or a third party checkout option. If you use our shopping cart, the transmission of sensitive information collected on our order form is encrypted using secure socket layer technology (SSL). If you choose to use a third party checkout option to pay for your order, its privacy statement and security practices will apply to your information. We encourage you to read that privacy statement before providing your information.

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Other Information

Our Web site includes third party hosted widgets, which are interactive mini-programs that run on our site to provide single-purpose services (e.g. sharing of articles, videos, etc.). Personal information, like your email address, may be collected and cookies may be set so the widget can work properly. The information through the widget is subject to the widget provider’s privacy policy

Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so.

Correcting and Updating Your Personal Information

To review and update your personal information to ensure it is accurate, contact us at

Notification of Privacy Statement Changes

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.


You can contact us about this privacy statement by writing or email us at the address below:

Eyesight Matters Inc
2885 Sanford Ave SW #10001
Grandville, MI,
United States of America
Phone: +1 (844) 230.63.83


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